Privacy Policy

Legacy Path Law, LLC, (“LPL”), its affiliates, and subsidiaries (collectively referred to as “LPL,” “we,” “our,” and “us”) are committed to complying with the laws and regulations applicable to our services and protecting the privacy and rights of our clients and other individuals using our website http://www.legacypathlaw.com and http://www.legacypathlawfirm.com (“Site”) and/or Services (collectively, the “Users,” “individuals,” “you”). This Privacy Policy (“Policy”) is designed to help achieve those goals.

Please read this Policy carefully before using the Products and/or Services. The terms of this Policy (the “Terms of Use”) govern your access to and use of LPL’s Site and/or services (collectively, the “Services”).

BY USING OR INTERACTING WITH THE SITE, YOU ACCEPT AND AGREE TO BE BOUND AND ABIDE BY THESE TERMS OF USE. IF YOU DO NOT WANT TO AGREE TO THESE TERMS OF USE, YOU MUST NOT ACCESS OR USE THE SERVICES, INCLUDING BUT NOT LIMITED TO, THE SITE.

We may revise and update the Terms of Use from time to time in our sole discretion. All changes are effective immediately when posted. Your continued use of the Site following the posting of a revised Terms of Use means that you accept and agree to the changes. You are expected to check this page frequently, so you are aware of any changes, as they are binding on you.

Scope

Except as otherwise noted below, this Privacy Policy applies to the personal information LPL collects and processes related to:

Visitors of our websites where this Policy is posted, including, but not limited to the Site, Users of our mobile applications, and individuals who otherwise interact or engage with us or our Services;

Commercial information, such as products or services you purchase or consider purchasing;

Individuals who subscribe to receive news, information, and marketing communications and materials from LPL;

Individuals who register for or participate in our events, promotions, surveys, and research conducted by LPL;

Current, former and prospective clients and agents; and

Individuals that communicate with us or otherwise interact or engage with us, including through our social media channels, related to our services.

All activities and interactions described above are collectively referred to as “Activities”. The Activities and Services are collectively referred to as “Products”. Depending on how you interact or engage with us, we may provide you with other privacy notices with additional details about our privacy practices.

Personal Information We Collect

As further described below, we collect personal information directly from you, automatically in connection with your use of the Products, and in some cases, from other third-party sources (such as other Users, publicly available sources, social networks, platform providers, payment processors, and operators of certain third-party services that we use). The personal information we collect depends on how you use our Products or otherwise interact or engage with us or applicable third-party sources.

Personal Information We Collect Directly From You. You can use certain features of our Products without registering with us. However, some features require you to create an account or provide us with certain personal information. While the personal information we collect varies depending upon your use of our Products and our interactions with you, in general, we may collect the following personal information:

Account and Profile Information. When you create an account with us, we collect your first and last name, alias, account number, email address, password, security question(s), and any other information used in connection with accessing or establishing your account. We also may collect personal information you post to your profile or account, such as phone number, address and other contact information, demographics, photos or profile image, preferences, or information that you otherwise submit to us through your account. We may collect government-issued identification for certain types of transactions.

Contact Information. When you contact us, including to sign up or learn more about our Products, we collect your name, email address, phone number, the nature of your inquiry, and any other information you so choose to provide. This same information is also collected, along with home address and details on the types of services you added to your online cart, even if you do not complete the check-out process.

Purchases and Payments. If you make purchases through our Products, we and our providers may collect payment information such as name, payment card details, billing address, payment type, credit card number, or other payment account and billing details.

Communications and Interactions. When you email, call, or otherwise communicate with us and with members of our team, including through our chat functions, we collect and maintain a record of your contact details, communications, and our responses.

Surveys and Feedback. If you participate in our surveys or questionnaires, we collect your responses, feedback, and any other information you so choose to provide. We may collect information on inferences or preferences we learn about you.

Marketing, Contests, and Promotions. If you agree to receive direct marketing communications from us, we collect your email address, name, preferences, and if relevant, information about your account and the Products and features you use. If you participate in contests or promotions we offer, we collect your name, age, email address, and other information related to the contests, promotions, and other events or activities available through our Products.

Events and Other Requests. We also collect personal information related to your participation in our events as well as other requests that you submit to us related to our Products. For example, if you register for or attend an event that we host or sponsor, we may collect information related to your registration for and participation in such event.

Business Development Information. To assess and pursue potential business opportunities, we may collect and receive personal information about current, former, and prospective vendors and business partners including name, company information, contact details, and communications records.

Personal Information We Collect Automatically. We and our third-party providers automatically collect personal information related to your use of our Products, including through the use of cookies, pixel tags, and other similar technologies. The personal information we may automatically collect includes:

Device and Browsing Information. When you access or use our Products, we collect information such as IP address, general location information, browser type, domain names, access times, pages views, date/time stamps, operating system, language, scrolling activity, device type, unique ID, Internet service provider, referring and exiting URLs, and similar device and browsing information.

Activities and Usage. We also collect activity information related to your use of the Products, such as information about the links clicked, searches, features used, items viewed, time spent within the Products, your interactions with us within the Products, and other activity and usage information. We, and our third-party partners, may also use analytics tools to collect and analyze information about your keystroke activity and rhythms, mouse movements, scrolling, clicks, and pauses when you use our Sites or our mobile applications.

Location Information. We may also collect or derive location information about you, such as through your IP address. If you enable location-based sharing with us through your device settings, we may collect precise location information, such as GPS coordinates, to provide content that is more relevant to your location and to otherwise improve your interactions with our Services. You may turn off location-based sharing through your device settings.

Audio, Electronic, Video or Image Information. We may collect audio, electronic, video or image information of you, such as audio or video recordings when you call or virtually connect with us, or video via mounted or mobile cameras in our offices and stores (including parking lots associated with those offices and stores). We may also collect audio, electronic, and video of you (and any other participants) if you use a Product designed to capture that type of material or as required by law.

For more information about our use of cookies and other similar technologies, please see the “Cookies and Other Tracking Mechanisms” section below.

Personal Information We Collect from Other Sources. In addition, we may collect and receive certain personal information from other Users, business partners and agents, advertising networks, data analytics providers, Internet service providers, operating systems and platforms, government entities, public databases, and vendors and service providers who provide services to Users or who perform functions on our behalf. For example, we may collect your name, contact information, phone number, and other relevant information from other Users who refer us business.

How We May Use Personal Information

We collect, use, disclose and otherwise process the personal information we collect about you for the following purposes:

Services and Support. To allow you to maintain your account with us, provide and operate our Products, communicate with you about your use of the Products, provide troubleshooting and technical support, respond to your inquiries, communicate with you about the Products, and to otherwise run our day-to-day operations.

Analytics and Improvement. To better understand how Users access and use the Products, and for other research and analytical purposes, such as to evaluate and improve our Products and business operations, to develop our Products and its features, and for internal quality control and training purposes.

Communicate With You. To send you requested materials and newsletters, as well as information and materials regarding our service offerings. We also use this information to send administrative information to you, for example, information regarding the Products and changes to our terms, conditions, and policies.

Marketing and Promotions. For marketing and promotional purposes. For example, to send you information about our Products, such as newsletters and other marketing content, including information about LPL events, promotions, and new offerings, as well as any other information that you sign up to receive.

Research and Surveys. To administer surveys and questionnaires, such as for market research or User satisfaction purposes.

Planning and Managing Events. For event planning, hosting, and other management-related purposes, such as registration, attendance, connecting you with other event attendees, and contacting you about relevant events and Products.

Security and Protection of Rights. To protect our Products, operations, and our rights or those of our stakeholders; to prevent and detect fraud, unauthorized activities and access, and other misuse; where we believe necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety or legal rights of any person or third party, or violations of our policies or any applicable Terms and Conditions.

Compliance and Legal Process. To comply with applicable legal or regulatory obligations, including as part of a judicial proceeding, to respond to a subpoena, warrant, court order, or other legal process, or as part of an investigation or request, whether formal or informal, from law enforcement or a governmental authority.

Auditing, Reporting, and Other Internal Operations. To conduct financial, tax and accounting audits, and audits and assessments of our operations, privacy, security, financial controls, risk, and compliance with legal obligations. We may also use personal information for our internal business, accounting, record keeping and legal functions, and to maintain appropriate business records and enforce company policies and procedures.

Business Transfers and Operational Support. To assess, consider, and implement mergers, acquisitions, reorganizations, bankruptcies, financings, and other business transactions.

How We May Disclose Personal Information

We may disclose the personal information we collect for the purposes described above and as follows:

Affiliates, Subsidiaries, and Business Partners. We may disclose the personal information we collect to our corporate affiliates and subsidiaries, as well as to our business partners.

Vendors and Services Providers. We may engage vendors and service providers to provide services to Users or perform functions or provide services on our behalf, such as IT and website hosting, payment processing, marketing and marketing research, customer support, data storage, analysis and processing, auditors, consultants and legal counsel.

Marketing and Analytics Providers. We may also disclose your personal information, such as device and browsing, and activities and usage information, to marketing and advertising networks, data analytics providers, and other companies who provide marketing or analytics services on our behalf. For more information see the “Cookies and Other Tracking Mechanisms” section below.

We may also disclose personal information in the following circumstances:

In Support of Business Transfers. If we or our affiliates are or may be acquired by, merged with, or invested in by another company, or if any of our assets are or may be transferred to another company, whether as part of a bankruptcy or insolvency proceeding or otherwise, we may disclose or transfer the personal information we have collected from you with or to the other company. We may also disclose certain personal information as necessary prior to the completion of such a transaction, or other corporate transaction such as a financing or restructuring, to lenders, auditors, and third-party advisors, including attorneys and consultants.

Compliance and Legal Obligations. To comply with our legal, regulatory, and compliance related obligations. For example, we may disclose personal information in response to subpoenas, court orders, and other lawful requests by regulators and law enforcement, including responding to national security or law enforcement disclosure requirements.

Security and Protection of Rights. We may disclose personal information where we believe doing so is necessary to protect the Products, our rights and property, or the rights, property, and safety of others. For example, we may disclose personal information to (i) prevent, detect, investigate, and respond to fraud, unauthorized activities and access, illegal activities, and misuse of the Products, (ii) situations involving potential threats to the health, safety, or legal rights of any person or third party, or (iii) enforce, detect, investigate, and take action in response to violations of our Policy or agreements with you. We may also disclose personal information related to litigation and other legal claims or proceedings in which we are involved, as well as for our internal accounting, auditing, compliance, recordkeeping, and legal functions.

Aggregate and Non-Identifiable Information. Notwithstanding anything else in this Policy, we may use, disclose, and otherwise process aggregate and de-identified information related to our business and your use of our Site and Products with third parties for quality control, analytics, research, development, and other purposes.

Other Disclosures. We may disclose personal information in other ways not described above that we notify you of or that we obtain your consent for.

Mobile Information and Text Messaging. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All of the categories described above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Where you provide a mobile number and consent to receive text messages from us, that consent is used solely to communicate with you about your enquiry or your matter. We do not sell, rent, or otherwise transfer mobile opt-in data or consent records. You may withdraw consent at any time by replying STOP to any message, or by contacting us at [email protected]. Message and data rates may apply.

Cookies and Other Tracking Mechanisms

We and our providers use cookies, pixel tags, and other similar tracking mechanisms to automatically collect information about browsing activity, type of device, and similar information within our Products. We use this information to, for example, analyze and understand how you access and use our Products, identify and resolve bugs and errors in our Products, assess, secure, protect, optimize and improve our Products, as well as for marketing, advertising purposes, and analytics purposes. We may also aggregate such information to analyze trends, administer our Site, and gather broad demographic information for aggregate uses.

Cookies. “Cookies” are small files with a unique identifier that are transferred to your browser and are used for record-keeping purposes. Cookies allow LPL to save certain information about a User, such as a password or individual preferences, in order to facilitate and enhance the User's use of the Products.

Clear GIFs, Pixel Tags and Web Beacons. Pixel tags (sometime called web beacons or clear GIFs) are tiny graphics with a unique identifier, similar in function to cookies. While cookies are stored locally on your device, pixel tags are embedded invisibly within web pages and online content. We may use these, in connection with our Products to, among other things, track the activities of Users, and help us manage content and compile usage statistics. We may also use these in our emails to let us know when they have been opened or forwarded, so we can track response rates and gauge the effectiveness of our communications.

Third Party Analytics. We use third party tools, such as Google Analytics, which are operated by third party companies, to evaluate usage of our Site and Products. These third-party analytics companies use cookies, pixels, and other tracking technologies to collect usage data about our Products to provide us with reports and metrics that help us evaluate usage of our Products, improve our Site, and enhance performance and user experiences. To learn more about Google’s privacy practices, please review the Google Privacy Policy at https://www.google.com/policies/privacy/partners/. You can also download the Google Analytics Opt-out Browser Add-on to prevent your data from being used by Google Analytics at https://tools.google.com/dlpage/gaoptout.

Advertising and Conversion Measurement. We use Google Ads, including the Google tag (gtag.js), to measure the effectiveness of our advertising. When you arrive at our Site from one of our advertisements, or interact with our Site afterwards, Google may set cookies or use similar technologies to record that visit and to report whether it later resulted in an enquiry or purchase. This is known as conversion tracking. We use this information in aggregate to understand which advertisements are effective; it does not tell us the identity of any individual visitor.

Depending on our settings and yours, Google may also use this information for remarketing, which means showing our advertisements to you on other websites and services after you have visited ours. You can control how Google uses this information, and opt out of personalized advertising, through Google Ads Settings at https://adssettings.google.com and through the Network Advertising Initiative opt-out tools at https://optout.networkadvertising.org. To learn more about how Google uses information from sites that use its services, see https://policies.google.com/technologies/partner-sites.

Most browsers also allow you to refuse or delete cookies through their settings. Blocking cookies may affect how parts of the Site function. Where required by applicable law, we will obtain your consent before setting non-essential cookies.

Cross-Device Tracking. We and our providers may use the personal information we collect about you within our Products and on other third-party websites and Products to help us and these third parties identify other devices that you use (e.g., a mobile phone, tablet, other computer, etc.) to interact or engage with us or the Products.

Third-Party Advertising. We work with third-party ad networks, analytics, marketing partners, and others (“third-party ad companies”) to personalize content and display advertising on our Site, as well as to manage our advertising on third-party sites. We and these third-party ad companies may use cookies, pixels tags, and other tools to collect browsing and activity information within our Products (as well as on third-party sites and services), as well as IP address, unique ID, cookie and advertising IDs, and other identifiers. We and these third-party ad companies use this information to provide you more relevant ads and content within our Site and on third-party sites, and to evaluate the success of such ads and content.

Do Not Track. Some browsers have incorporated “Do Not Track” mechanisms. Most of these mechanisms, when turned on, send a signal to the website or online service indicating that the user does not wish to be tracked online. However, because the providers of “Do Not Track” and similar signals do not yet operate according to common, industry-accepted standards, we currently do not respond to those signals. For more information about Do Not Track mechanisms, see https://allaboutdnt.com.

User Privacy Rights and Choices

There are several ways for you to manage choices about your personal information, including preferences regarding cookies, advertising, whether you want to receive marketing and promotional content from us, and choices regarding your account and profile information.

Cookie Settings. If you wish to prevent cookies from tracking your activity on our Site or visits across multiple websites, you can set your browser to block certain cookies or notify you when a cookie is set; you can also delete cookies. The “Help” portion of the toolbar on most browsers will tell you how to prevent your device from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to delete cookies. Users of our Site who disable cookies will be able to browse the Site, but some features may not function.

Industry Ad Choice Programs. You can also control how participating third-party ad companies use the information that they collect about your visits to our Site, and those of third parties, in order to display more relevant targeted advertising to you. If you are in the U.S., you can obtain more information and opt out of receiving targeted ads from participating third-party ad networks at aboutads.info/choices (Digital Advertising Alliance). You may also download the DAA AppChoices tool (https://youradchoices.com/appchoices) in order to help control interest-based advertising on apps on your mobile device. Opting out of participating third party ad networks does not opt you out of being served advertising. You may continue to receive generic or "contextual" ads on our Site. You may also continue to receive targeted ads on other websites, from companies that do not participate in the above programs.

Marketing Communications. You can opt out of receiving marketing emails from us by updating your Preference Center settings. You can access the Preference Center by following the link included in any marketing emails we send you. You can also opt out of receiving marketing related text messages from us by replying “STOP”.

Account and Profile Information. If you have an account with us, you may access, review, and update your account and profile information, such as your name, email address, contact information, communications preferences, and other profile information by logging in and accessing this information directly within your account.

Children’s Information

Our Services are not designed for minors, and we do not knowingly collect personal information from children under the age of thirteen (13). If you are a parent or legal guardian and you believe we have collected your child’s information in violation of applicable law, please contact us using the contact information below.

External Links and Features

Our Site and Services may contain links to third-party sites or features. Any access to and use of such linked sites or features is not governed by this Policy but instead is governed by the privacy policies of those third parties. We are not responsible for the information practices of such third parties, including their collection of your personal information. You should review the privacy policies and terms on all such third parties before proceeding to those websites or using those features.

Security

We have implemented safeguards that are intended to protect the personal information that we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our efforts, no data security measures can guarantee security.

Contact Us

You may direct any questions related to this Privacy Policy to the following:

LPL

7901 4th St N STE 300, St. Petersburg, FL 33702

E-mail: [email protected]

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Questions about this document? Email [email protected] or call (727) 217-5818.